Morada Musings

Okay, I know – you’ve heard about Facebook, Twitter, LinkedIn and others for months now and, quite frankly, maybe you’re a little sick of it.  You think it’s for geeks and techies and pushy online marketing types, right?  Wrong!

You may think that social media, aka Web 2.0, is great for others but not something you need to get involved in – after all, your business is local.  Or maybe you think it’s too confusing, involves too much time or there’s too little privacy.  Wrong, again!  Connecting with your customers, where they are, and with the right teaching/coaching, it need not be any of those things.  There are so many resources available – oh, that’s part of the problem?

That’s what I’m here for – to give you guidance through the sea of tools, resources and tips.  Today, we’ll start off with a good basic article that can help you grasp what it’s all about and how it can help you in your business.  In the article, Bill Powell, co-owner of Serif Group and co-founder of Inbox Orange, has this to say about the change in approach:

“But business is about relationships,” he said. We need to make it authentic and real. And hey, some people really do want to know that you took your kids to Kings Island last weekend. “It personalizes you a little more…Now we’re looking for real connections with real people.  If you tell a friend you like working with So and So, they appreciate your word of mouth. Using Facebook and Twitter, and other social platforms, can help expand your relationships with people.”

Not only does it expand and deepen your relationship with people you already know, these platforms expand your circle by connecting you to the people your people know.   A “friend of a friend” can become your friend and then their circle of acquaintances comes closer to you.  Throw a stone in the water and see how far the ripples go!

In my next posting, I’ll explain the differences between Facebook and Twitter, and how you can utilize those differences to your advantage.